First, the story of Lucky.

Lucky is a real dog. Part Catahoula Leopard Dog, part Pit Bull — merle spots, ice-blue eyes, and a tail that has never once stopped. He was born in Louisiana, where good dogs outnumber open homes, and was relocated to a rescue in Idaho for a second chance. That’s where he found us.

Not long after his adoption, Lucky became seriously ill, and for a while it wasn’t clear he would make it. What followed were months of vet visits, medicine schedules, special meals, and patient, around-the-clock care — until, slowly, the tail came back. Today Lucky is healthy, happy, and first into the rig whenever anything is being packed.

That sentence is the company. It’s why our software is patient instead of pushy, why it never tricks you or holds your data hostage, and — in a map, especially — why it would rather tell you what it actually knows than sound confident.